Your customers are forming opinions about you based on what they see and hear online, are you proud of what they’ll find?
A strong personal brand differentiates you from your competition and positions you as an authority in the marketplace. It’s a combination of your skills, expertise, and personality and should reflect who you are on and offline.
But, trying to run your business and market it at the same time makes the task of developing a sustainable personal branding strategy overwhelming and sometimes frustrating.
The amount of information online will make your head spin. If you’re like most business owners, you need guidance and coaching, not more information.
I can help.
Hi, I’m Christopher Pagli, a Personal Branding and Productivity Coach empowering small business owners and real estate agents to stand out in the crowded marketplace and increase productivity.
How I Work
You speak, I listen, and together we’ll extract all the personal branding opportunities from your business and take you above and beyond. I’ll simplify the information and apply what aligns with your core values and business model.
We’ll avoid flashy tactics and gimmicks. Authenticity is the most important.
Through expert guidance and support, you’ll learn how to clarify your brand messaging, be an authority in your industry through blogs, video, digital advertising, social media posts, and focus on relationship marketing to turn your customers into brand evangelists.
If you are a beginner or looking to start fresh with a new strategy, my initial needs assessment and online audit of your social media profiles and website is where we should begin. This thought-provoking exercise is the foundation for your successful personal branding strategy.
- Script Writing
- Brand Messaging
- Content Strategy
- Social Media Training
- Relationship Marketing
- Google Business Listing
- Marketing Video Creation
- Time and Systems Management
- Facebook / Instagram Advertising
- Social Customer Service Strategies
My core philosophy of personal branding is this: Everything I put out into the world serves one purpose, to provide the consumer with a valuable experience. I’ve used this approach to grow my personal brand as a real estate broker, International DJ, and business coach.
Before running my own coaching business I was the National Director of Promotion for several major and independent record companies creating marketing plans for a wide variety of artists including Gloria Estefan, Celine Dion, George Michael, Donna Summer, Jamiroquai.
I transitioned to the real estate industry in 2005 as a buyer’s agent and home marketing specialist in Westchester County NY and later, Southern Maine. I realized that I was the product and my personal brand was born. I began using social media, launched a blog, and worked my sphere-of-influence regularly to build a six-figure, referral based business.
In 2015 Cineflix, the production company for Buying & Selling with the Property Brothers on HGTV hired me to consult for the filming of seasons 3 & 4 in Westchester County, NY.
I’m passionate about behavioral science and believe that success requires 75% psychology and 25% marketing.