If you’re a business owner you probably already know by now that video is the essential tool for marketing your business but you might also be intimidated by the thought of putting yourself out for public display. You’re not alone.
When I began working with video a few years ago I had a fear of public speaking and I didn’t like the way I look at certain angles. The way I worked through my fear was pushing myself to record videos.
I forfeited a chance to go on a family vacation and locked myself in the house for three days. I recorded about 20 videos but it took about 350 takes to get to the finished product. I had poor lighting I didn’t have a microphone but I had a good message.
What I learned from this experience is the more I do this the more I push myself, the easier it becomes. I began to realize that it’s not about me it’s about you, the people who I’m trying to deliver a message to. What’s your take away? The more I was able to put you first the easier it got for me.
The top 3 reasons people tell me they don’t record videos are:
#1 They don’t know what to say.
#2 They hate their voice or the way that they look, and
#3 I’m not interesting.
We all just start somewhere but start we must!
The trick is to organize your thoughts before you hit record. Writing out a script will help you deliver a clear message but when you do hit record don’t sound scripted.
Remember, take a deep breath and make it about your viewer the more you take yourself out of the equation the quicker your critical self will disappear.
Here’s a 7-part framework that you can use to create better videos for your business.
Part 1 – The Opener, dive right into your topic from the beginning, in
the first five to ten seconds your viewer is going to decide whether they
want to keep watching your video or not. Plus it shows that you value and respect their time.
Part 2 – A branded bumper – this is a 5-15 second animation of your logo that you place after your opener. If you don’t have any creative skills or know any graphic designers you can go to fiverr.com and get one made for about 5 or 10 bucks.
Part 3 – Welcome your viewers. This helps build loyalty and everybody likes to feel special (Clapping)
Part 4 – Jump into your content. Let’s get into why we’re all here.
Part 5 – Add a micro call-to-action (optional). A call-to-action is what you want your viewers to do and how you want them to do it. The reason we add one here is that we want viewers to make it to the end of the video. If they don’t get there they won’t be able to hear your final call-to-action. An example might be, at the end of the video I’m going to offer you a promo code or something special.
Part 6 – The Closing. Wrap up and recap some of the important points from your video, and
Part 7 – Your final call-to-action. Remember, this is what you want your viewers to do and how you want them to take action. This could be subscribing to your channel, connecting with you on social media, or visiting your website.
If you’re struggling to find the time to record videos I get it. First, you have to record, then make edits and distribute your video across all your various social and other online channels. It’s a lot of work but the payoff is
well worth it if you’re consistent. I like to take a day of the week where I can commit 4-6 hours and batch record videos. If I can get 3 or 4 videos in that one session and I do that once a week, or even every other week, I will have anywhere from 8 to 16 videos in the bank for future use. You can also batch produce thumbnail images for your videos in that session as well.
Create a schedule and stick to it. Consistency is key. Your viewers are going to want to know when to expect your next video. By doing so you’re training them to come back to your content and that is what builds loyalty. If you have questions about video or you need some help with coaching you can send me an email at [email protected]. I respond to everyone.
Christopher is a Personal Branding and Productivity Coach empowering real estate agents and small business owners to stand out in the crowded marketplace and increase productivity. He’s developed his personal brand as a real estate broker in NY & ME, International DJ, and Coach. Everything he teaches revolves around real-world experience, not textbook advice.