Insanely Useful Gift Ideas For The Business Marketer In Your Life (or You)

christopher pagli gift ideas for real estate agents and small business owners

Every business owner needs practical tools to succeed.  Here are my top picks for insanely useful gifts to help the business marketer in your life become more confident and productive.

 

Pro Writing Aid – This tool is an automatic editor for your writing.  I was a Grammarly user for a long time and gave Pro Writing Aid a try after receiving many heartfelt email offers. Saving $70 bucks on a year’s subscription was also enticing.  

Whether you are creating social media posts, web pages, real estate listing remarks, or blog posts, this tool will help you write better.  The editor goes way beyond spelling and grammar to help you improve your writing style and structure. Current pricing – 1-year $70, a 2-year $100, a 3-year $140, or lifetime for $240.

 

Inkletech Ring Light  – Good lighting is everything when you are making videos.  This light ring is perfect for bringing your bright ideas forward.  It comes with a mount for mobile devices or DSLR cameras, a travel bag, a six foot stand, and a remote control for the light and your phone. I got mine for $84 on Cyber Monday, reduced from $199.00.  Whoa!

 

iPhone Video Bundle: I use these products to and love them. If you want to make professional looking videos from your smartphone, these tools are essential.

ProMovie App – For just $2.99, you can transform your smartphone into a professional video camera.  It shoots in HD 1080 or 4k and comes with loads of settings for adjusting the exposure, frame rate, color temperature, and more.  All the things you can’t do with a typical smartphone camera.

Pop Voice Lavalier Lapel Mic – This lapel mic plugs into the microphone jack on your phone and makes your videos sound professional. Your viewers will feel more connected to you. If you have an iPhone 7 or newer, you’ll need an adapter for the headphone jack (I’ve got you covered, that’s next on the list).  $12.99

Apple Lightning Headphone Jack Adaptor  – There are many adaptors out there but this is the only one that I found that works with the Lavalier mic.  Buy it direct from Apple for only $9.00

Victiv 72” Camera Tripod – It’s compact and easy to use with smartphones or DSLR cameras. Place it on your desktop.  Go full length. Take it with you wherever you go for more stable videos. 

 

Skillshare membership – Wouldn’t it be cool to have access to thousands of classes ranging from entrepreneurship to marketing and design for only $99.00/year?  You can! Skillshare has you covered. An hour a day goes a long way.

 

The Unamerican Dream – By Carlos Hidalgo – Carlos shares his journey through entrepreneurship and how getting lost in the everyday grind almost cost him his family.  His wife wrote a chapter and shared her perspective. Brilliant idea!  Hearing both sides strengthens the impact. He talks about finding work life boundaries rather than balance. If you are lost in the daily hustle, this book is for you.  

 

Find Your Writing Voice – By Chris Brogan – Every marketer needs to find their tone of voice. It’s a critical part of your foundation for a strong marketing strategy and what your audience will connect with.  Chris teaches you to write like you are having coffee face-to-face with an old friend. This book is easy to read, full of a-ha moments, and writing exercises.

 

Aqua Notes Water Proof Note Pad – Once the water gets goin’ the ideas start flowin’.  Some of the best ideas are born in the shower.  Now you can write them down mid-lather.

 

Sticker Mule – Sticker Mule creates high-quality labels, stickers, coaster, packaging, wall graphics, magnets, buttons, and their customer service rocks!  Orders typically ship within four days, for free. You can order samples to see what your finished product looks like before placing a large order.

Create Better Videos For Your Business With This 7 Part Framework and Productivity Tip

If you’re a business owner you probably already know by now that video is the essential tool for marketing your business but you might also be intimidated by the thought of putting yourself out for public display. You’re not alone.

 

When I began working with video a few years ago I had a fear of public speaking and I didn’t like the way I look at certain angles. The way I worked through my fear was pushing myself to record videos. 

 

I forfeited a chance to go on a family vacation and locked myself in the house for three days. I recorded about 20 videos but it took about 350 takes to get to the finished product.  I had poor lighting I didn’t have a microphone but I had a good message.

 

What I learned from this experience is the more I do this the more I push myself, the easier it becomes. I began to realize that it’s not about me it’s about you, the people who I’m trying to deliver a message to. What’s your take away?  The more I was able to put you first the easier it got for me. 

 

The top 3 reasons people tell me they don’t record videos are: 

#1 They don’t know what to say.  

#2 They hate their voice or the way that they look, and

#3 I’m not interesting.

We all just start somewhere but start we must!

The trick is to organize your thoughts before you hit record. Writing out a script will help you deliver a clear message but when you do hit record don’t sound scripted. 

Remember, take a deep breath and make it about your viewer the more you take yourself out of the equation the quicker your critical self will disappear. 

Here’s a 7-part framework that you can use to create better videos for your business.  

Part 1  The Opener, dive right into your topic from the beginning, in

the first five to ten seconds your viewer is going to decide whether they

want to keep watching your video or not. Plus it shows that you value and respect their time. 

Part 2  A branded bumper – this is a 5-15 second animation of your logo that you place after your opener. If you don’t have any creative skills or know any graphic designers you can go to fiverr.com and get one made for about 5 or 10 bucks.

Part 3 – Welcome your viewers. This helps build loyalty and everybody likes to feel special (Clapping)

Part 4 – Jump into your content. Let’s get into why we’re all here. 

Part 5 – Add a micro call-to-action (optional). A call-to-action is what you want your viewers to do and how you want them to do it. The reason we add one here is that we want viewers to make it to the end of the video. If they don’t get there they won’t be able to hear your final call-to-action. An example might be, at the end of the video I’m going to offer you a promo code or something special. 

Part 6 – The Closing. Wrap up and recap some of the important points from your video, and

Part 7 – Your final call-to-action. Remember, this is what you want your viewers to do and how you want them to take action. This could be subscribing to your channel, connecting with you on social media, or visiting your website.

If you’re struggling to find the time to record videos I get it. First, you have to record, then make edits and distribute your video across all your various social and other online channels. It’s a lot of work but the payoff is

well worth it if you’re consistent. I like to take a day of the week where I can commit 4-6 hours and batch record videos. If I can get 3 or 4 videos in that one session and I do that once a week, or even every other week, I will have anywhere from 8 to 16 videos in the bank for future use. You can also batch produce thumbnail images for your videos in that session as well.

 

Create a schedule and stick to it. Consistency is key. Your viewers are going to want to know when to expect your next video. By doing so you’re training them to come back to your content and that is what builds loyalty. If you have questions about video or you need some help with coaching you can send me an email at [email protected].  I respond to everyone.

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