What’s the most essential marketing tool? The words you choose and how you arrange them on the page.
Persuasive copywriting is an art, and good writers do two things every day.
1. Write a minimum of 500 words. It doesn’t matter what you write, just do it. Keeping a journal is a great way to practice your skills and self reflect.
2. Read quality writing. The more you read, the better quality it is, the better you will become.
Need some inspiration?
Save examples of writing which sucks you in, in a swipe file on your desktop. This is a folder that you will add inspiration or create a collection on your Facebook and Instagram profiles ((click the flag icon to save posts on Instagram and the three dots on Facebook). We all need inspiration from time to time.
I’m going to leave you with this, People often say tell me that nobody reads anything anymore. I say, If your writing is interesting, they will read it.

Christopher is a Personal Branding and Productivity Coach empowering real estate agents and small business owners to stand out in the crowded marketplace and increase productivity. He’s developed his personal brand as a real estate broker in NY & ME, International DJ, and Coach. Everything he teaches revolves around real-world experience, not textbook advice.