3 Best Ways To Promote Your Business And Show Your Value As A Business Owner

Three best ways to promote your business and show your value as a business owner.

The online world moves fast, like a freight train barreling down the tracks! And, it’s pretty congested too.

How can you cut through the noise?

I will show you three of the best ways to maximize your reach and exposure. Then, you can repurpose these ideas across your various social media channels and website.

#3 – Check out www.HARO.comThat stands for Help A Reporter Out. It’s an online resource for journalists to get feedback and input from business owners like you. A little-known fact is it started out as a Facebook group in 2008 and quickly grew to a 100,000 person email list. Now it’s a tremendous opportunity for you to position yourself as an authority in your industry.

You can sign up for free or get a paid subscription, and up to three times per day you’ll receive an email digest of inquiries from journalists looking for your input on your preferred topics.

#2 – Interviews – They offer you an opportunity to tell your story, add credibility to your business, and help you develop a relationship with the interviewer.

Collaborate with other industry service providers. You can interview each other and then repurpose the interview to reach a broader audience online.

Bonus Tip: When you receive the audio file from the interview, add it to your website. Transcribe it for SEO purposes. Google crawls through text more efficiently than video or audio.

#1 – Public speaking – In the form of hosting a class or a workshop. There’s no better way to let people experience the person they are considering hiring than getting in front of them and showing your value.

Unlike social media, you won’t have to worry about who hears you because you’ll have an audience who made a conscious decision to come and hear you speak.

 

Good Copywriter’s Do These Two Things Every Day

What’s the most essential marketing tool?  The words you choose and how you arrange them on the page.

Persuasive copywriting is an art, and good writers do two things every day.

1. Write a minimum of 500 words.  It doesn’t matter what you write, just do it.  Keeping a journal is a great way to practice your skills and self reflect.

2. Read quality writing. The more you read, the better quality it is, the better you will become.

Need some inspiration?

Save examples of writing which sucks you in, in a swipe file on your desktop.  This is a folder that you will add inspiration or create a collection on your Facebook and Instagram profiles ((click the flag icon to save posts on Instagram and the three dots on Facebook).  We all need inspiration from time to time.

I’m going to leave you with this, People often say tell me that nobody reads anything anymore.  I say, If your writing is interesting, they will read it.

Creative Email Marketing Video Tips

If you are a business owner, you probably already know that a video is an essential tool for marketing your business.  You might also feel a bit intimated by the thought of putting yourself out for public display.  

You’re not alone.  

The top three reasons people tell me they don’t record videos are:

1. I don’t know what to say.

2. I hate my voice or how I look.

3. I’m not interesting.

 

Embedding videos into your email responses are a great, low-pressure way to experiment.  Check out  BombBomb or CoVideo, they make it easy.

We all have to start somewhere.  However, start we must!

The trick is to organize your thoughts beforehand, smile, take a deep breath, and remember, people, don’t care about how we look or sound.  All they want is useful information.  Focus on them, and your critical self will eventually disappear.

When I began working with video a few years ago, I had a fear of public speaking and didn’t like how I look at certain angles.  

I locked myself in the house for three days and recorded 25 videos.  It probably took around 300 takes to get there.

I didn’t have a mic, poor lighting, and my delivery needed improvement.  I leave these videos out for the public to view so they can see how I began and where I am now.  Night and day difference.  I got here with perseverance.

Because of that experience and repetition, I am much more comfortable today and share my journey freely with others.

Take the ride, it’s worth it!

 

 

 

Critical Elements Of A Compelling “About” Video

A compelling “about me” video could be all a potential customer needs to determine whether your product or service is right for them.

In this 60-second video, I will demonstrate how to incorporate the key elements listed below.

* Who you are.
* What you do.
* Who you help.
* How you do it.
* What makes you different from others.
* Call to action – add one mid-roll and at the end.

The optimal length is 30-60 seconds.

I recommend writing a script to organize your key points. Your finished product will serve as your elevator pitch as well. If you are clear others will be clear when they talk about your business, especially at networking events.

The next time someone asks “what do you do?”, you will have a compelling response!

How To Jumpstart A Successful Sales Career

Christopher Pagli Marketing Workshop Maine

A new real estate licensee asked me how to jumpstart his career in real estate; this is what I told him:

Every new licensee or salesperson has the opportunity to do things right from the beginning.

Any opportunity to learn is never a waste of time. If you make it your business to know everything you can about your business, you will be successful.

Get a mentor whom you can shadow for a few months. What we learn in real estate school will quickly be forgotten if we do not practice it.

Attend showings, listing appointments, appraisals, open-houses, home inspections, and closings with your mentor. I have learned so much at home inspections and sitting at a closing table!

 

  • Get a good contact management system and website you can control.
  • Create a database of your sphere-of-influence. In the beginning, these people will be friends, family, neighbors, and other people you have a close relationship with the community. As your business grows so will your database. You will eventually have past and present clients to add.
  • Lock yourself in a room and think about how you want the public to perceive you. How do you want to position yourself in the community? Find your niche. Think about your strengths and what you have to offer a potential buyer and seller.
  • When you create your website, and social profiles make sure your branding reflects what you want to be known for and speaks to your niche.
  • Go beyond the generic “I can help buyers and sellers achieve their home buying or selling dreams” everybody says that and it will not help you stand apart from the crowd. Your skills and personality will.
  • Work in the office every day. People who show up regularly succeed.
  • Have complete confidence in your ability from the start. When we graduate real estate school, we are considered experts. Just because you are new doesn’t mean you have to act like it.
  • Attend open houses and agent caravans to learn the market and meet your peers. Ask other agents in the office if you can sit their open-homes. You could land a buyer and have a valuable learning experience at the same time.
  • Approach potential clients with a “how can I help” rather than “what can I get from you” attitude.
  • Ask questions.
  • When the market is busy work hard. When the market is slow, work harder.

Many of these suggestions are universal; they apply to a wide variety of positions.  I wish you much success in your career!

%d bloggers like this: