If you are a business owner, you probably already know that a video is an essential tool for marketing your business. You might also feel a bit intimated by the thought of putting yourself out for public display.
You’re not alone.
The top three reasons people tell me they don’t record videos are:
1. I don’t know what to say.
2. I hate my voice or how I look.
3. I’m not interesting.
Embedding videos into your email responses are a great, low-pressure way to experiment. Check out BombBomb or CoVideo, they make it easy.
We all have to start somewhere. However, start we must!
The trick is to organize your thoughts beforehand, smile, take a deep breath, and remember, people, don’t care about how we look or sound. All they want is useful information. Focus on them, and your critical self will eventually disappear.
When I began working with video a few years ago, I had a fear of public speaking and didn’t like how I look at certain angles.
I locked myself in the house for three days and recorded 25 videos. It probably took around 300 takes to get there.
I didn’t have a mic, poor lighting, and my delivery needed improvement. I leave these videos out for the public to view so they can see how I began and where I am now. Night and day difference. I got here with perseverance.
Because of that experience and repetition, I am much more comfortable today and share my journey freely with others.
Take the ride, it’s worth it!
Christopher is a Personal Branding and Productivity Coach empowering real estate agents and small business owners to stand out in the crowded marketplace and increase productivity. He’s grown his personal brand as a real estate broker in NY & ME, Global DJ, and Coach. Everything he teaches revolves around real-world experience, not textbook advice.